COVID-19 is almost over. And after surviving the difficult 2 years, we’ve found ourselves supporting at least some aspects of the overused cliché.
Our beauty routines have also changed in the last 2 years because of WFH setups and being more at home. Let’s take a look at the top 5 trends and trending beauty items to look forward to in the upcoming year.
#1. At-Home Peels and Masks
After having limited or no access to our go-to physicians and beauticians, it’s no wonder that at-home treatments have exploded in popularity in the last year. Most of us were confined at home this past year, without access to salons and spas, fighting things like ‘acne’ breakouts. As a consequence, we’ve seen a lot of customers resort to items that let them create a spa-like experience at home with professional-level outcomes.
Smart beauty products and technologies are going to continue to alter our collective beauty regimens, providing results faster, simpler, and with fewer side effects than ever before.
#2. Scalp Care – The New Skin Care
Will 2022 be the year we finally start treating our scalps with the same care and attention we give our skin? It seems to be the case. The “concept of scalp skincare” will continue to gain traction this year, with even greater improvements in LED hair masks and scalp-specific product offers (scalp scrubs and serums). It isn’t only about new technology, though.
Experts believe that as phrases like “wellness” and “self-care” become more prevalent in our everyday lives, hair care aisles will be the next battleground for more holistic methods.
#3. Rise of Bath and Body Products
If there was a silver lining to the worry and anxiety that came with the year 2020-21, it was that it finally taught us all the value of self-care. For many, it meant investing in their beauty regimen as a way to unwind while also improving their health and well-being. We’re discovering that customers are increasingly turning to skincare as self-care ‘therapy,’ rating products based on how they make them feel rather than how they make them appear.
This focus on beauty for emotional benefits (a trend I call ‘Emo-beauty’), such as mood-boosting, energy-inducing, and stress-relieving masks, oils, home fragrances, and bathing products, has driven a significant increase in sales.
#4. Biotechnological Beauty
If you haven’t heard of biotech beauty yet, brace yourself: it’ll be ubiquitous in 2022, according to experts. Biotech beauty is a word used to describe lab-made compounds that either blend natural materials with synthetic chemicals or develop synthetic replacements to natural elements. It falls under the same sustainability umbrella as “waterless” and “refillable beauty.”
As the beauty industry grapples with concerns of sustainability and waste, many companies are turning to biotech to help them innovate, improve sustainability, and generate better, safer products at scale.
#5. It’s All About the Eyes
The eye category was the only part of the cosmetics market that grew in 2020-21 and it shows no indications of slowing down. We’re seeing a big concentration on eyes when it comes to cosmetics that most individuals wear masks when out and about.
We’ll see creamier formulations with unusual outcomes, as well as eyeshadows that change between several hues.